nxtedition scales up into new premises

Roger PerssonBroadcast, Features, Latest News, Publisher, Video Blogg

nxteditions' broadcast automation facility in Malmö, Sweden

In order to scale in line with demand and expansion plans, nxtedition has now moved to larger premises. Our disruptive software is receiving great interest and the move will streamline the existing and future demands from clients as nxtedition continues to grow. We’ve also updated our demonstration facility to include a fully equipped broadcast gallery and studio allowing us to … Read More

Video Is The New Black…

Roger PerssonFeatures, Latest News

video is the new black

During conversation yesterday, a good friend spoke of witnessing his 10 year old son communicating with friends by recording short video messages. His messages were in the same character as traditional SMS texts with the obvious difference being that it was sound and moving images. When my friend asked him “why not just text?” his son responded “texting is boring and old fashioned. “ The ancient motivator … Read More

Will TV Networks soon feel the ”Newspapers Pain”?

Roger PerssonBroadcast, Features, Latest NewsLeave a Comment

Traditional linear TV seems to have had its peak and it’s quickly losing market share to competition from on-demand video services online. The biggest reason for this decline seems to be convenience – Anytime – Anywhere – Any device. Money follow eyeballs. Generation Z and millennial’s are the first to respond and adapt to new technologies, while the median viewer … Read More

Vloggers-redefining the media landscape

Roger PerssonFeatures, Latest News, Video Blogg

By simply turning the camera on themselves, vloggers (video bloggers) have billions of people watching them all over the world and they’re showing two fingers to the traditional media establishment. Telling stories about our lives is a basic human instinct as is the need to relate to other people, something we have done since we sat around the camp fire … Read More

The existential crisis of ad blocking

Roger PerssonFeatures, Latest News

The sheer speed of growth of ad-blocking technology across Europe is nothing short of spectacular. Add to that the fact that some “for profit” ad-blocking services effectively hold the keys to advertising impressions at a cost and everything really starts to become fluid. Websites are trying to counter ad-blocking by simply refusing entry to a visitor using an ad-blocking service … Read More