Artificial intelligence (AI) is rapidly transforming the media industry, and its impact was evident at the recent DPP Leaders’ Briefing, the pre-eminent business intelligence event for the media industry. The event showcased technology and business experts from more than 30 media companies, each sharing their top three priorities for the coming year. AI was a common theme throughout the discussions, with speakers highlighting its potential to revolutionise everything from content creation to distribution.
One of the key takeaways from the event was the growing interest in using AI to repatriate cloud technologies on-premises. This trend is being driven by many factors, including the need for increased control over data and security, as well as the desire to reduce costs. AI can be used to automate many of the tasks involved in managing cloud infrastructure, making it a more cost-effective and secure option for media companies.
In addition to cloud repatriation, AI is also being used to develop new and innovative FAST channels. FAST channels, or free ad-supported streaming television channels, are a growing segment of the media industry, and AI can be used to create more engaging and interactive FAST channel experiences. For example, it can help personalise content recommendations, insert graphics and interactions, and even generate QR codes that viewers can scan to learn more about a particular program.
The DPP Leaders’ Briefing provided valuable insight into the role of AI in the media industry. As AI continues to evolve, we can expect to see even more innovative and transformative applications of this technology in the years to come.
To hear more insights from the DPP Leaders’ Briefing, including an interview with Adam Leah, Creative Director of nxtedition, be sure to check out the latest episode of the DPP podcast: https://podcast.thedpp.com/26