Changing the paradigm for fan engagement
3 November 2020 was a transformational day, and not just for the football club AFC Wimbledon. It marked the day they went “Back to Plough Lane” 29 years after Wimbledon FC left a stadium on the same road. Fans reformed as phoenix club AFC Wimbledon in 2002, after the original club was controversially allowed to relocated 120km north and rebrand as MK Dons in a widely unpopular move. AFC … Read More