nxtedition unveils virtual assets delivering consolidated workflow API integrations

Wednesday, 7 September 2022

One constant headache for the media industry is making different products from different vendors all talk the same language to each other. Successfully deploying different products to their full potential can be challenging for a traditional broadcaster. These kinds of integrations are usually highly technical API calls held together by what is referred to as glue which can be hard to maintain and fragile.

With virtual assets, nxtedition has solved a significant headache for the media industry by simplifying how different product APIs from different vendors can be integrated deeply into nxtedition. Successfully deploying other products to their full potential can be challenging for a traditional broadcaster. Typically, these integrations are highly technical API calls held together by infrastructure solutions – referred to as glue – which can be fragile and difficult to maintain.  

Now, when a nxtedition user selects a “domain” outside of nxtedition, virtual assets will switch to the third-party API and fetch all the data, content, and metadata, displaying it to the user within the nxtedition user interface. For example, if a user switches to the ‘Reuters’ domain, then nxtedition’s search facility can search the entire Reuters connect service API directly from nxtedition. Users can preview videos inside nxtedition, where only the proxy is streamed from Reuters rather than a high-res version.   

The significant gain with virtual assets is speed; nothing is created inside the nxtedition system; everything is virtual, making it easy and fast to find and assess content within a single platform. Once a user sees the required clip, they can harvest it, and the API handles the download of the high-resolution footage into nxtedition, ready to be used live on air or in a social post.  

The virtual assets feature behaves like an OS for third-party systems by integrating them deeply into the nxtedition user experience. The same applies to social media, where Tweets or Facebook comments can be virtually ingested and organized in storyboards or sent to html graphic templates. Entire legacy archives can be searched instantly, and relevant clips can be brought in on demand. Email inboxes can be deeply integrated, harvested, and used for story ideas or content.  

Adam Leah, creative director at nxtedition commented: “By using this approach within the nxtedition API, we have made it far easier to integrate with other solutions without having to build customized solutions for each client. In effect, nxtedition becomes the consolidator, hugely reducing complexity, engineering, and exception errors and allowing workflows to run even faster. The added speed and agility that the new virtual assets feature provides will ensure our clients continue to be accurate, fast, and first with their stories.”  

Virtual assets are due with the next major software release to client.