Serving a population of little more than 56,000, KNR has to achieve a great deal with a very limited budget and staff. The pressure was on to produce more content, at higher quality, with shorter lead times. KNR also had to deliver content to online services and catch-up as well as engage audiences through social media. The goal was to simplify the technology platform, allowing more attention to be focused on serving the Greenland audience through excellent story-telling. By moving from a traditional, multi-vendor architecture to a unified, software-defined environment, staff would be released immediately to create content, and the future would be secure through developments in cloud and web technology. nxtedition solved this challenge. Its ground-breaking approach brings together both television and radio pre-production, ingest, media management, script writing and editing, graphics, prompting, live studio automation and social media.All are controlled from within a single, intuitive user interface, which is designed to be completely intuitive to use. Comprehensive training for a journalist is just two hours: a super-user can learn everything about nxtedition in just 24 hours. This innovative and disruptive approach from nxtedition draws on the latest in technologies and software development techniques
to reinvent the broadcast environment. It’s also allowed KNR to gather their radio and TV journalists into a single pool, easily sharing the same raw content and material within nxtedition to publish and broadcast across radio, tv, web and social media. By establishing story-telling as the principle aim of the process, it establishes the user at the very centre of the story, using the toolkit that nxtedition provides for greater productivity and creativity.